Our Story

Our Story – Label Arjn

Label Arjn was born not in a boardroom or a studio, but in the quiet, tender moments of early motherhood — between feeding sessions, nap times, and lullabies. It’s the story of a new mom, holding her 10-month-old baby in one hand and her long-held dreams in the other, choosing not to give up on either. Fashion had always been her passion. She grew up sketching silhouettes on scrap paper, admiring textiles, and noticing the little details that make an outfit more than just clothing. But like many women, life came with responsibilities, shifts in priorities, and the silent thought — *maybe someday*. That “someday” came wrapped in tiny fingers and sleepless nights, and instead of putting her dreams on hold, she decided to build them right alongside her baby’s first steps. Label Arjn is a heartfelt reflection of every woman who has ever been told to wait. It’s for the mothers, the dreamers, the doers — the women who nurture life but also crave a space for their own. Each piece is designed with that spirit in mind: elegant yet effortless, thoughtful yet bold, and deeply rooted in the belief that you don’t have to choose between your dreams and your family — you can grow both, side by side. With Arjn, we celebrate the strength in softness, the courage in creativity, and the beauty of starting something new — even if the timing isn’t perfect. Because sometimes, the best journeys begin with love, messiness, and a spark of courage. This is not just a clothing brand. This is a story of resilience, grace, and a mother’s quiet rebellion — stitched into every thread.